PSOS™ Audits

Make Sure Your Brand Shows Up in AI Search

When your customers ask an AI assistant "Who is the best provider in our industry?", they don't see a page of links - they see one or two names.

If your brand isn't in that shortlist, you're invisible at the very moment of decision.

For CMOs, Chief Digital Officers, and boards, this isn't just a marketing issue - it's a strategic risk with direct revenue implications.

That's why we created PSOS™ Audits, a proven enterprise service built on the AIVO Standard™.

What a PSOS™ Audit Delivers

Our audits provide a clear, measurable picture of your brand's presence inside leading AI assistants such as ChatGPT, Gemini, Claude, and Perplexity.

Each audit includes:

• Prompt Share of Search (PSOS™) Score

  A standardized metric showing how often - and how prominently - your brand appears in AI-generated answers compared to competitors.

• Visibility & Accuracy Analysis

  Identification of where your brand is omitted, misrepresented, or ranked behind rivals.

• Sector Benchmarking

  See how your performance compares to peers in your category, using insights from the AIVO 100™ and additional sector-specific data cuts.

• Action Plan for Improvement

  Practical recommendations on content, PR alignment, and knowledge graph/structured data optimization to improve visibility.

Return on Investment for Enterprises

A PSOS™ Audit is more than a diagnostic. It directly supports:

• Revenue Protection: Capture AI-driven demand before competitors dominate the new digital shelf.
• Brand Control: Correct misinformation and ensure consistent, accurate AI answers.
• Competitive Edge: Quantify visibility gaps and identify opportunities to lead.
• Governance Reporting: Equip your board with a defensible, standardized KPI for AI visibility (PSOS™).
• Futureproofing: Anticipate how AI model updates impact your brand's share of attention over time. Enterprises that act early can lock in an enduring first-mention advantage in AI-mediated decision journeys.

Why Long-Term Engagement Matters

AI systems continuously retrain. Your brand may be visible today but drop off tomorrow as models evolve. One-off audits provide a snapshot; ongoing PSOS™ Audit Programs provide:

• Quarterly tracking of your brand's PSOS™ trends.
• Early warnings when visibility decays.
• Continuous guidance on implementation of the AIVO Standard™, ensuring updates to your data, content, and governance keep pace with shifting AI models. This is how leading enterprises are building sustainable visibility strategies that endure over years, not just months.

Next Steps for CMOs and Leaders

If you're responsible for brand growth, marketing effectiveness, or board-level risk reporting, now is the time to act.

• Discover your current AI visibility.
• Benchmark your PSOS™ score against competitors.
• Build a long-term audit cycle to stay visible as AI evolves.

Frequently Asked Questions

Q1. What is an Enterprise AI Visibility Audit?

An Enterprise AI Visibility Audit is a structured review of how your brand appears in generative AI systems such as ChatGPT, Gemini, Claude, and Perplexity. It measures whether your brand is mentioned in relevant prompts, how accurately it is described, and how your presence compares to competitors. The audit uses the Prompt Share of Search (PSOS™) metric, a core component of the AIVO Standard™, to quantify brand visibility in AI-generated answers.

Q2. Why should CMOs and boards care about AI visibility?

AI assistants increasingly act as the first stop for customer decision-making. When buyers ask questions like “Which provider is best for enterprise data security?” they often see a single recommended brand. If your brand is absent or misrepresented, you risk losing market share, weakening brand equity, and facing governance questions from investors and regulators.

Q3. How is a PSOS™ score calculated?

PSOS™ is defined as the percentage of top-ranked AI assistant answers that reference your brand relative to the total number of competitors mentioned in your category. The audit runs structured prompts across leading LLMs, captures results, and benchmarks your visibility against peers.

Q4. What business outcomes can an audit deliver?

• Revenue protection: Ensures your brand is discoverable when customers consult AI assistants.
• Competitive benchmarking: Identifies how you compare against category leaders.
• Reputation management: Detects and helps correct misinformation or outdated brand data in AI outputs.
• Governance reporting: Provides a transparent, standardized KPI (PSOS™) for executive and board oversight.

Q5. Is a one-time audit enough?

No. LLMs are retrained and updated regularly, which can cause your visibility to decay within 30-90 days. A one-time audit provides a snapshot; an ongoing PSOS™ Audit Program ensures you continuously monitor visibility shifts, mitigate risk, and sustain first-mention advantage over the long term.

Q6. What does implementation involve?

A tailored PSOS™ Audit includes:

• Designing prompt sets that mirror real customer questions.
• Running controlled queries across multiple AI models.
• Producing a visibility scorecard and competitor benchmark.
• Delivering clear, actionable recommendations: updating structured data (Schema.org, Wikidata, llms.txt), aligning PR messaging, and integrating visibility KPIs into governance and marketing dashboards.